Privacy Policy

Personal data is used for analysis in our various systems and databases to help improve the way we run our business and our website according to user preferences, to provide a better service and user experience as well as to enhance our advertisements by providing information about the usage throughout the site.

We will make sure that we only process your personal data for these purposes:

you have provided your consent to us using the data in that way; or
our use of your personal data is necessary to support legitimate interests that we have as a business (for example, to improve our products, to offer you the use of bespoke services or to carry out analytics across our datasets), provided it is conducted at all times in a way that is proportionate, and that respects your privacy rights.

Disclosure of your personal data

We work with third parties to manage our business and deliver services. These third parties may from time to time require access to your personal data:
1. Our analytics service providers such as Google, who process personal data for their own purposes as Data Controllers. Please refer to our Cookie Policy in order to identify how you may prevent access to your personal data by analytics providers.
2. We may transfer personal data in the event that we sell or buy any business or assets, in which case it may be appropriate to disclose your personal data to the prospective seller or buyer of such business or assets.
3. If some or all of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.
4. To protect the rights, property, or safety of our staff, our website visitors, customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
5. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation or regulatory requirements, or otherwise for the prevention or detection of fraud or crime.

We will retain your personal data for as long as is reasonably necessary for the valid purposes, or until you revoke your consent. In some circumstances we may retain your personal data for longer periods of time, for instance where we are required to do so in accordance with legal, regulator, tax or accounting requirements.


A cookie is a piece of information in the form of a very small text file that is placed on your hard drive to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile standard statistical reports on website activity. Cookies are generated by a web server, which is basically the computer that operates a web site. The information the cookie contains is set by the server and it can be used by that server whenever the user visits a site. A cookie can be thought of as an internet user’s identification card, which tells a web site when the user has returned.

Ultimate Money uses cookies to store information about our users who visit our site. We do this to make the make the interaction between you and our web site faster and easier. Without the use of cookies, it would be very difficult for us to remember your preferences, for example, or to understand the demographic profile of the people who visit us. If you want to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies.

Information on deleting or controlling cookies is available at Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.

Google Analytics

We use Google Analytics, a popular web analytics service provided by Google, Inc. Google Analytics uses cookies to help us to analyse how users use our site. The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google undertakes not to associate your IP address with any other data held by Google.

External Links

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

Your right to access

You may also request access to your data, correction of any mistakes in our files, erasure of records where no longer required, restriction on the processing of your data, objection to the processing of your data, data portability and various information in relation to the basis for international transfers. You may also exercise a right to complain to your Supervisory Authority. More information about each of these rights can be found by clicking on the relevant link or by referring to the table set out further below.

You have a number of rights in relation to your personal data.

Right of Rectification

You can ask us to rectify inaccurate personal data.

We may seek to verify the accuracy of the data before rectifying it.

Right of Erasure

You can ask us to erase your personal data, but only where:

it is no longer needed for the purposes for which it was collected; or
you have withdrawn your consent (where the data processing was based on consent); or
following a successful right to object (see ‘Objection’ below); or
it has been processed unlawfully; or
to comply with a legal obligation to which it is subject.

We are not required to comply with your request to erase your personal data if the processing of your personal data is necessary:
for compliance with a legal obligation; or
for the establishment, exercise or defence of legal claims;

There are certain other circumstances in which we are not required to comply with your erasure request, although these two are the most likely circumstances in which we would deny that request

Right of Restriction

You can ask us to restrict (i.e. keep but not use) your personal data, but only where:

its accuracy is contested (see Rectification), to allow us to verify its accuracy; or
the processing is unlawful, but you do not want it erased; or
it is no longer needed for the purposes for which it was collected, but we still need it to establish, exercise or defend legal claims; or
you have exercised the right to object, and verification of overriding grounds is pending.

We can continue to use your personal data following a request for restriction, where:

we have your consent; or
to establish, exercise or defend legal claims; or
to protect the rights of another natural or legal person.


You can ask us to provide your personal data to you in a structured, commonly used, machine-readable format, or you can ask to have it ‘ported’ directly to another Data Controller, but in each case only where:
the processing is based on your consent or on the performance of a contract with you; and
the processing is carried out by automated means.


You can object to any processing of your personal data which has our ‘legitimate interests’ as its legal basis, if you believe your fundamental rights and freedoms outweigh our legitimate interests.

Once you have objected, we have an opportunity to demonstrate that we have compelling legitimate interests which override your rights and freedoms.

Supervisory Authority

You have a right to lodge a complaint with the responsible local supervisory authority about our processing of your personal data.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 11th June 2018.

How to contact us

Please get in touch if you have any questions about our privacy policy, the information we hold about you or any other aspect of the Ultimate Money terms and conditions.